Beverage brands are under increasing pressure to reduce or eliminate sugar as consumers look to avoid ‘empty calories’ or ‘drinking their calories' while still looking for products that deliver on taste and other sensory qualities. So how are beverage companies responding and which categories are seeing the most growth year-over-year?
We bring together a panel of experts during a 1-hour FREE-TO-ATTEND online event to explore what’s trending in the low- and no-sugar arena including the niche but exploding gut health soda segment (OLIPOP) and the evolving power of stevia in diet soda applications (Green Cola) and emerging technologies that can reduce the amount of sugar through a natural enzymatic process in traditionally sugary beverages (Better Juice).
Format:
The event will kick off with a presentation from Euromonitor International Head of Soft Drinks, Howard Telford, who will present on the current market landscape of low- and no-sugar beverages. Then we'll open it up to a panel of beverage industry stakeholders including:
- Manos Eleftheriou, US Managing Director, Green Cola
- Ben Goodwin, Co-founder & Formulator, OLIPOP
- Eran Blachinsky, PhD, MBA, CEO and Co-Founder, Better Juice
- Howard Telford, Head of Soft Drinks, Euromonitor International
We'll then open it up to Q&A from the audience. Please submit your 'burning question' at the bottom of the registration page.
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July 01, 2022 at 10:44PM
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REGISTER TODAY: Low-and-No-Sugar Beverages: From Soda 2.0 to Flavored Waters - FoodNavigator-USA.com
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