In fact, low and no alcohol beer is predicted to remain resilient through 2024, with IWSR forecasting volume CAGR growth of 5.9% (2019-2024).
Total global beverage alcohol is expected to see an 8% decline in 2020 as a result of the pandemic. But against this backdrop, IWSR currently expects to see the low and no alcohol categories remain relatively stable.
Biggest growing low/no beer markets
IWSR’s analysis has looked at 19 key markets, which together represent around 75% of global beverage alcohol volumes and thus help act as an indicator for the overall industry.
These 19 markets are the UK, the US, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Spain, Thailand, Turkey, and the global travel retail channel.
Out of these, the largest no and low alcohol beer markets in 2019 were Germany, Spain, the US, Japan and Poland.
Meanwhile, Poland, Spain and Germany are likely to see the biggest growth in share of low and no beer - compared to total beer growth – in the coming years through to 2024.
Non alcohol spirits volumes have been harder hit by on-premise closures: given that this channel is vital for growing awareness of the category with consumers. However, volumes are currently expected to decrease at a relatively moderate 1% this year, according to IWSR, although could be vulnerable to further lockdowns and restrictions.
Interest in the no and low alcohol categories is driven by three key consumer trends. Firstly, consumers are reducing the amount of alcohol they consume: either in the number of occasions they consume alcohol in; or in the volume of alcohol they drink in total.
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November 30, 2020 at 05:26PM
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Low & no alcohol categories show resilience against COVID-19 alcohol declines - BeverageDaily.com
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